"Heritage Collection" was born when I realized that everything that was offered in the market for eastern/western fusion line either looked too similar or too pricey. When launching my brand I had planned to keep the focus on the changing market trends and to create unique garments that can help achieve the long term sustainability for the brand. My mission has been simple- Offering fashion and quality at the best price. When designing a garment, I am not focused on sketching just an outfit- It involves hours of failures and experimentation and days and weeks of frustrations and moments of pure joy. I believe in putting my heart and soul into every design so it comes out one of a kinds designed with love.
Fashion is and remains a form of self expression and I am proud of the fact that through my brand I try and help my customers understand and bring out their own unique style. Designing each and every outfit differently makes the process very unique and challenging at the same time but it also verifies the fact that we all are unique individuals with different taste and preferences.
Being born and raised in Pakistan and being incredibly interested in designing since childhood I was surrounded by art, culture & architecture everywhere. This platform helps me bring forward the talent that my country has from sowing to hand embroideries to block printing and stitching which helps us create and cherish not only garments but also dreams… I am proud of my "Heritage" and through my brand I am contributing my part by encouraging fellow Pakistanis craftsmen and skilled labor to bring forward their work.
The more I have spent my time in this industry I am convinced that industry is all about style, innovation and creativity and my plans for the upcoming years are just to focus on that completely. Keeping the latest trends in mind and coming up with innovative cuts and designs will be the focal point in the upcoming collections.. With 4 years of DC fashion week experience and being chosen by one of the American Idol's top 24 contestant for her performance outfit, the brand has shown immense growth this year. With many exciting ventures in the pipeline I am excited to unfold our fashion story to the entire world one chapter at a time!
The studio is located in Tysons Corner VA with worldwide shipping available.